Showing posts with label I. Appendix planning. Show all posts
Showing posts with label I. Appendix planning. Show all posts
Monday, 4 March 2013
Monday, 25 February 2013
DOUBLEPAGE SPREAD TEMPLATE
Click on the image to see my reasons for choosing this as my template on Flickr.
FRONT COVER PHOTOSHOOT
DRAFT ARTICLE
(Pull quote title)
Possibilities for pull quote title:
“Everyone has some way to vent, mine is music”
“If you could see me now…”
“Big-city things can come from small-town people”
Kaya’s story:
Kaya
Brown was born and raised in Norfolk but always dreamed of making it big.
Coming from a small town made it difficult for her to think she could be big in
the city but that didn’t stop her. She had trouble getting it off the ground at
the beginning, but once she did she was something worth waiting for.
She was born in Gorleston in Norfolk, an
average town with average people. Good community and from an average family.
Her family weren’t really well off but they weren’t poor either. Marnie Brown
(Mother) says “Kaya always loved singing, ever since she was very little. We’d
find her singing while she played, singing in the garden, singing in the bath,
and even singing herself to sleep. Just the simplest little tunes would be
echoing in our house, but it was only when we really listened that we knew it
was something special”.
She moved onto high school which was a
tough crowd but she knew what to expect. Her friends noticed the extraordinary
voice she possessed, and encouraged her to make something of it. Kaya listened
and wanted to be a singer, more than anything. However there were some people
who thought otherwise and were constantly putting her down. She says “There was
always going to be the odd group of people who try to ruin what you’re working
for. I was expecting it, and knew to ignore it, but it doesn’t mean that it
hurts any less”. Despite the comments she would still pursue her dream.
Kaya later attended East Norfolk Sixth
Form College in Gorleston. She says “After College I would love to just get out
of this town. It’s been good to me, but I can’t stay here forever. I’d love to
see new places”. At College, she studied Theatre and Performance Studies, Media
Studies and Art and Design.
She did High School performances and
participated in a school trip which involved her singing a solo piece at a
band-stand in Paris. She also did College performances. She sang in the
corridors and outside and eventually got gigs at local pubs. Her name got
passed around and things seemed to be going the right way for her.
Kaya Brown finished College and decided
her dream was more important than university and higher education, so she left
to go to London. There she found some new friends with the same dream. Florrie
Davey was one of her new friends and said “Moving to London was the best
decision I had made in a while”.
Kaya first made her debut while auditioning
for a BBC music performance and was spotted by a producer for Shooting Stars
record label. The performances grew bigger, moved to bigger venues, and a star
being born.
Kaya is now one of the newest young
singers out there today, and is a perfect example of what you can do if you try
hard enough for it.
GIG DATES
UEA Norwich – 24/4/2013
Leeds Cockpit – 15/5/2013
Sheffield Corporation – 23/6/2013
Apollo London – 10/7/2013
Or Twitter - @KayaBrown
DPS CONTACT SHEET
FONT MOODBOARD
These are possible fonts for my masthead and subheadings. The name of my magazine will be 'Note' connoting to the notes in a well thought out song, or taking notes for lyrics, or generally taking note of the song's purpose. A font with the same kind of attitude and portrayal of a note should be suitable for this magazine. I particularly like the 'Riseling' font as the kind of music genre I am going for is indie/pop rock such as The Script. The Script has this font as their title font, therefore it has a link to my magazine. It also gives a more mature, meaningful and deep approach to the magazine, which is what I'd like to go for. The 'Avanti' font is similar, and I like it for the same reasons.
I like the 'Lead' font as it stands out hugely and would look brilliant with my direction of genre. The font also looks like it's been shaded in with lead, which connotes to writing notes for music and writing lyrics.
The 'Dutch and Harley' font is interesting because of the doodles and decorations around it. This could be very complimentary to my magazine as it is attention grabbing yet calm. As is the genre of music I am heading for.
MIND CHANGE!
I have decided to change the direction of the genre of magazine from Acoustic/Classic to Pop Rock. I originally chose Acoustic/Classic as it is a more niche genre and would be interesting to contribute too. However, I like the genre, but that isn't my preferred genre of music. Converting to Pop Rock will allow me to have a better background knowledge of the bands and style that belongs to this genre. As well as a better background knowledge, it is also a more popular genre that way the research will be able to reach a larger target audience, therefore getting more reliable results when investigating the genre.
AUDIENCE RESEARCH
http://www.surveymonkey.com/MySurvey_Responses.aspx?sm=%2fD%2fTbU9tnRlIjmpKR8h1qR9yFygZG8xdW5cqnHPwwmM%3d The link to SurveyMonkey results.
These results are in question order, and have been shown in Column Chart form, apart from the responses which require written content. From these results I can see that not many people in this age group (16-20) buy magazines, however the ones who do tend to go for Kerrang! or more music technology based. There are some journalistic/chart style magazines which are purchased, but Kerrang! and Music Tech holds more popularity amongst this age group. This shows that this audience is catered for, and as there was no results for acoustic/classic style magazines, I want to sway towards catering for this extreme minority.
The use of both qualitative and quantitative data helped spread the analysis in a way that provides not only single and ordered answers, but more detailed and personal accounts. This provides a more fair and reliable result. Quantitative data is more popular in this questionnaire because of the type of statistics I needed to collect. For example a percentage of how many people actually do read music magazines. But qualitative data has provided information such as what the audience would like to see in music magazines. Closed answers can't really give an expanded response, therefore open questions give a more personal account and creates widespread results. This solves the issue of perhaps missing out on some of the audience's answers, as they have the opportunity to have their input.
COPY OF DOUBLE PAGE SPREAD
Copy of DOUBLE PAGE SPREAD PROPER copy, a photo by RoseNewman on Flickr.
Click the image to see my analysis on Flickr.
KERRANG CONTENTS PAGE
Kerrang Contents page - Liverpool live review, a photo by RoseNewman on Flickr.
Click on the image, and it will take you to Flickr to see my analysis.
MUSIC INDUSTRY – GENDER AND REPRESENTATION
Gender and representation are key ways in which to categorise the audience to make it easier to distribute the magazines to the audience required. For example, most of the rock genre is mainly male orientated, both created by men and and aimed at the male audience.
Most rock magazines we studied as a class had very little content for women and seemed to all be written and edited by men as well. This shows the dominance of the male popularity and also how more men must be interested in this specific genre.
Representation is also key in catagorising the audience as it is based on who is most likely to be a fan of this genre based on the clothes they wear, age, and the extent to which they like the magazine. For example, the male fans of kerrang could be interested in the skinny, flesh showing girls who are into rock music who will feature int he magazine, however the female fanbase could not conform to this image, but like the music anyway with the dark clothing and make up etc.
Most rock magazines we studied as a class had very little content for women and seemed to all be written and edited by men as well. This shows the dominance of the male popularity and also how more men must be interested in this specific genre.
Representation is also key in catagorising the audience as it is based on who is most likely to be a fan of this genre based on the clothes they wear, age, and the extent to which they like the magazine. For example, the male fans of kerrang could be interested in the skinny, flesh showing girls who are into rock music who will feature int he magazine, however the female fanbase could not conform to this image, but like the music anyway with the dark clothing and make up etc.
My ideas for a new music magazine
I wanted to go down the road of Acoustic music. I have always liked the idea of just singing with a guitar or piano with no altered effects. I would like to feature the kind of style of Ben Howard and Jose Gonzalez, which will appeal to 15 to perhaps late 20 year olds. I have chosen this audience as it will boost the popularity because of it's widespread age gap, and it is the type of genre you will always like - if you do in the first place. The colours I will include will be warm and rural colours, as this genre is not alarming. Soft colours such as light blues, greens and browns will reflect the relaxed approach to the music. The name should be something which relates to this particular genre and can appeal to the target audience. A potential name could be 'Picks and Keys'. This realtes to the guitar picks, and the piano keys.
Magazine Industry Overview
The magazine industry was extremely popular in the late 60's onwards, however the increase in technology has made the industry fall quite considerably, as the content usually supplied in magazines can be easily found online. Magazines were the easiest way to spread the gossip as editions were sold everywhere possible, whether it be a local magazine or international, everyone saw the content.
The marketplace is huge, which means there are a lot of different audiences to cater for. This also means that due to the different interests of the mass audiences, there are many gaps in the market for magazines to cater for those interests.
Big companies such as IPC and Bauer own many of the big selling magazines. For example, IPC owns the big-selling music mag NME which is widely known in the journalistic music audience. Music magazines alone have many different genres and styles, such as the genre of music, and the style of magazine (journalistic/gossip/entertainment). The fact that such big companies own widespread magazines ensures a big profit to be made on their behalf. This shows that the industry of magazines is huge and has a big impact on the audiences.
This was until the big boom of technology. The increase in online media means the slow downfall of magazines, as what people will hope to find in magazine can also be found just as easily on the internet. Today, adverts and virtual magazines and images can be found on social networking sites (very popular), commercial sites for online shopping, and even home pages. The increased use of the internet means that it's become more difficult to escape the market, as advertising can be accessed and noticed everywhere you look.
Sites have been made to allow the audience to still look at their original magazines, but turn the pages at a click of a button. This has taken away the whole sense of going out and physically buying the magazines, however it hasn't stopped completely.
It's just the increase in technology has made it much easier to access what the audience needs online.
The marketplace is huge, which means there are a lot of different audiences to cater for. This also means that due to the different interests of the mass audiences, there are many gaps in the market for magazines to cater for those interests.
Big companies such as IPC and Bauer own many of the big selling magazines. For example, IPC owns the big-selling music mag NME which is widely known in the journalistic music audience. Music magazines alone have many different genres and styles, such as the genre of music, and the style of magazine (journalistic/gossip/entertainment). The fact that such big companies own widespread magazines ensures a big profit to be made on their behalf. This shows that the industry of magazines is huge and has a big impact on the audiences.
This was until the big boom of technology. The increase in online media means the slow downfall of magazines, as what people will hope to find in magazine can also be found just as easily on the internet. Today, adverts and virtual magazines and images can be found on social networking sites (very popular), commercial sites for online shopping, and even home pages. The increased use of the internet means that it's become more difficult to escape the market, as advertising can be accessed and noticed everywhere you look.
Sites have been made to allow the audience to still look at their original magazines, but turn the pages at a click of a button. This has taken away the whole sense of going out and physically buying the magazines, however it hasn't stopped completely.
It's just the increase in technology has made it much easier to access what the audience needs online.
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