These results are in question order, and have been shown in Column Chart form, apart from the responses which require written content. From these results I can see that not many people in this age group (16-20) buy magazines, however the ones who do tend to go for Kerrang! or more music technology based. There are some journalistic/chart style magazines which are purchased, but Kerrang! and Music Tech holds more popularity amongst this age group. This shows that this audience is catered for, and as there was no results for acoustic/classic style magazines, I want to sway towards catering for this extreme minority.
The use of both qualitative and quantitative data helped spread the analysis in a way that provides not only single and ordered answers, but more detailed and personal accounts. This provides a more fair and reliable result. Quantitative data is more popular in this questionnaire because of the type of statistics I needed to collect. For example a percentage of how many people actually do read music magazines. But qualitative data has provided information such as what the audience would like to see in music magazines. Closed answers can't really give an expanded response, therefore open questions give a more personal account and creates widespread results. This solves the issue of perhaps missing out on some of the audience's answers, as they have the opportunity to have their input.
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