Magazine Industry Overview

The magazine industry was extremely popular in the late 60's onwards, however the increase in technology has made the industry fall quite considerably, as the content usually supplied in magazines can be easily found online. Magazines were the easiest way to spread the gossip as editions were sold everywhere possible, whether it be a local magazine or international, everyone saw the content.
The marketplace is huge, which means there are a lot of different audiences to cater for. This also means that due to the different interests of the mass audiences, there are many gaps in the market for magazines to cater for those interests.
Big companies such as IPC and Bauer own many of the big selling magazines. For example, IPC owns the big-selling music mag NME which is widely known in the journalistic music audience. Music magazines alone have many different genres and styles, such as the genre of music, and the style of magazine (journalistic/gossip/entertainment). The fact that such big companies own widespread magazines ensures a big profit to be made on their behalf. This shows that the industry of magazines is huge and has a big impact on the audiences.
This was until the big boom of technology. The increase in online media means the slow downfall of magazines, as what people will hope to find in magazine can also be found just as easily on the internet. Today, adverts and virtual magazines and images can be found on social networking sites (very popular), commercial sites for online shopping, and even home pages. The increased use of the internet means that it's become more difficult to escape the market, as advertising can be accessed and noticed everywhere you look.
Sites have been made to allow the audience to still look at their original magazines, but turn the pages at a click of a button. This has taken away the whole sense of going out and physically buying the magazines, however it hasn't stopped completely.
It's just the increase in technology has made it much easier to access what the audience needs online.